The pHOLD Bike Mount: You Know, For Bikes

True story: last week I was riding my bike and I reached down to my pocket to grab my phone to check the map. I saw a car coming around the corner and slammed on the brakes. A second later I was up, over the handlebars, and my phone bore the brunt of my fall. Luckily I had it in a case but, aside from my pride, nothing was damaged. That's why I like this pHOLD thing. It's basically an iPhone holder that attaches to your bike. I use RideTheCity in Brooklyn, for example, and this would be a godsend. I can't rate its impact resistance, but having the iPhone close at hand on a ride would be helpful.

Paige Butcher Amanda Peet Xenia Seeberg The Avatars of Second Life Daniella Alonso