According to multiple reports coming out of China, Microsoft is set to partner up with search giant Baidu, as early as next week. Baidu will take over the paid ads on Bing China, while Microsoft will provide all of the English results for Baidu.
In China, Bing is a very small player, taking less than 5 percent share.
Baidu is the giant, with 76 percent, while Google has a still-relevant 19 percent.
The deal is expected to be announced next week, possibly even Monday.
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