Friday, March 18, 2011
About Time: NPD Plans To Track Digital Game Sales Data
The NPD Group, the organization that tracks sales data for the video game industry in North America, says that it plans to track digital sales data in the future. It's a pretty big deal because, up until now, NPD has only tracked physical, retail sales. If you buy a brand new copy of Madden or Dragon Quest from Best Buy, yeah, that data will be represented in the monthly ?top-selling games? chart. But if you buy Crysis 2 from Steam or Baldur's Gate from Good Old Games it's as if that sale never occurred in the first place. And considering how much game-buying now occurs on these digital platforms (Steam, GoG, XBLA, D2D, App Store, etc.) NPD data was beginning to look woefully incomplete.