Saturday, March 26, 2011

Weinstein Company launches games studio

Weinstein Company launches games studioThe Weinstein Company is moving into the video games business.

The firm announced on Friday that it launched TWC Games, which it says will develop video games for consoles, mobile phones and for social network use. It will work with Beefy Media, a video games production company, on titles in the future.

"The video game marketplace is changing at such a rapid rate. With all of the digital platforms, there are so many opportunities to broaden our audience with compelling, high quality, cost-efficient, video game entertainment," Bob Weinstein, TWC games co-chairman, said.

"We plan to combine our extensive video game developer relationships with the impressive catalog of properties to create and produce content made by gamers for gamers," said Beefy Media President Adam Boyes.

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