'Your Mom Hates Dead Space 2' campaign uncovered

Marketing agencies rarely want to promote their product as "an atrocity." However, a new ad campaign by EA does exactly that. "Your Mom Hates Dead Space 2" subjects focus group participants, comprised entirely of older females, to experience footage from Visceral's upcoming survival horror game.

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'Your Mom Hates Dead Space 2' campaign uncovered originally appeared on Joystiq on Sun, 16 Jan 2011 13:00:00 EST. Please see our terms for use of feeds.

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