Friday, February 25, 2011

DNA Ancestry Portrait: from saliva in your mouth to wall art

What would you do with a giant QR code—you know, the kind of URL you can scan with your phone—of your DNA ancestry? When I was asked this question, I didn't know the answer. Does anyone really have a need or want for a huge QR code that lets people see details about your family history? And for $440 (or more) a pop?

Balk at the price all you want, but someone is apparently buying these things. The company behind them, DNA 11, creates a number of different personalized portraits (some of which Ars has given away in the past, in fact), including standard DNA portraits, fingerprint portraits, and kiss portraits. Once you send in your required sample and choose a color, the company prints it out on canvas for you to hang anywhere or give as a gift. Does it seem a little self-centered to hang a portrait of your own DNA structure on the wall of your own home? Yes, yes it does.

But the DNA Ancestry portrait, which differs from the DNA portrait, is a slightly different story. After placing your order for a DNA kit and sending back your sample, DNA 11 creates an art piece that represents your maternal lineage "dating back thousands of years." Okay, that's kind of interesting. Ever since genetic testing company 23andMe became popular, people with a few hundred dollars to burn have been getting more interested in learning about their lineage, so why not do that in a colorful piece of wall art?

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