Thursday, December 30, 2010

65 percent of Internet users have bought content online

About 65 percent of Internet users have paid for some kind of online content, according to a recent survey by the Pew Research Center. Pew found that digital music and software are the two most common purchases, yet almost half of the users have only bought one or two kinds of content, and most have only used one method of access, such as streaming or downloading.

Of the 1,003 people surveyed, 75 percent were Internet users, which is consistent with the general proportion of Internet use in the U.S. While previous surveys had looked at online purchases in general, the goal of this one was to isolate purchases of content only, rather than physical items. Of the people who where online, less than two thirds had ever used it to buy some kind of content.

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Samaire Armstrong Selita Ebanks Michael Michele Marisa Tomei Shannyn Sossamon

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