Dead Island caught the industry's imagination after the release of a stunning trailer, and the game's release has become a highly anticipated event. The game has been covered extensively in the gaming press, it features zombies, and people are excited to play it. So we were confused when it was announced that Square Enix would be distributing the game in North America. Deep Silver is the publisher of the game, so why did they need to bring in an outside company?
We reached out to Aubrey Norris, manager of marketing and PR for Deep Silver, to figure out why. The reason? It's hard out there for smaller publishers.
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