Editorial: Does a High-Powered Console Fit Nintendo's Strategy?

When news first began to leak of Nintendo's next-generation console, currently known as Project Caf�, an anonymous querent asked me (via Formspring) if I thought the system's rumored move to high-definition graphics and processing power as good as (or even better than) Xbox 360 and PlayStation 3 was indicative of Nintendo giving up on its "Blue Ocean" strategy and admitting that its strategy of catering to a mainstream audience beyond the traditional gamer has been a bust. It's an interesting question, but it presumes a few things that strike me as fallacies: One, that Nintendo's current business model is a bust; and two, that Nintendo's abandoning it.

Veronika Vaeková Eve Brittany Lee Daisy Fuentes Asia Argento